TWICE

트와이스

Consistently one of the strongest streaming acts on our boards while sitting much lower on Instagram — a split that has more to do with when they debuted than with how they are doing now. Formed in 2015 through a televised competition, the nine-member group built its audience in an era before member-level social accounts became the default, and a lot of that audience never migrated. Their Japanese-market strength is the other thing worth knowing, and it is largely invisible on charts built from global platforms.

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