PSY

싸이

The most extreme outlier on this entire site. He sits near the bottom of our Instagram board and near the very top of YouTube — a spread you will not find anywhere else in the top twenty. That single gap is one 2012 video, the first ever to reach a billion views, still generating enough traffic more than a decade later to carry an entire platform ranking on its own. It is the clearest illustration we have that these three boards measure genuinely different things, and that a catalogue can outlive a career's news cycle.

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