LISA

리사

The single most-followed K-pop account on Instagram, and by a margin that has held for years. What is more interesting is the shape underneath it: her Instagram standing sits far above her Spotify standing, one of the widest splits anywhere near the top of our boards. That gap is the signature of a particular kind of fame — built on presence, image and a global fashion-house profile rather than on catalogue depth. BLACKPINK's Thai-born rapper and lead dancer has since put out solo work that narrows it, but the asymmetry is still the first thing the data shows you about her.

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