BTS

방탄소년단

The only act on our boards that sits near the top of all three platforms at once — Spotify, YouTube and Instagram simultaneously. That sounds obvious until you scroll the rest of the top twenty, where almost everyone is strong on one axis and merely present on the others. Debuting in 2013 out of a company nobody had reason to bet on, the seven-member group turned into the reference point the rest of this chart is measured against. Even through the members' military service and solo eras, the group account keeps compounding — which is its own kind of data story.

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