BLACKPINK

BLACKPINK

The only K-pop channel to pass 100 million YouTube subscribers, which puts them in a bracket occupied mostly by global music channels rather than any single group. Their profile is unusually balanced for a group whose four members are all enormous solo accounts in their own right — normally that split drains the group entity, and here it has not. Debuting in 2016 with an unusually small roster of four, they became the template for how a K-pop group scales outside Korea: fewer releases than their peers, each one engineered to travel.

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